100+ Blogging Terms Blogger’s Should Know in 2020 [Blogging Glossary]

As a blogger, you need to have a clear understanding of some basic blogging terms if you really want to survive in this blogging industry. Here is the ultimate list of blogging glossary.

If you have played professional football, do you think the “4-3-3” would be a mystery for you?

I don’t think so!

It’s the same thing in professional blogging. You need to understand some of the important blogging vocabularies if you really want make it as a blogger.

In this blog post, thanks to WordPress.org and the WordPress community, I have compiled a list of important blogging terms and their meaning.

So that as a blogger, whether a beginner or professional, you will be able to have a clear understanding of the basic and commonly used blogging terms in the industry.

Let’s get started.

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Important Blogging Terms You Should Be Aware Of

Some of these expressions are not terms you need to worry so much about.  However, it’s really going to help if you are a little familiar with the following blogging terms.

The following blogging terms are in alphabetic order only.

1. Ajax 

A technique that allows users to send and receive data without reloading the entire page. Read more about Ajax with WordPress here.

2. Akismet

A popular WordPress plugin by AUTOMATTIC (The Team behind WordPress Development), designed to filter spam comments. It is mostly free but its premium features can be very helpful.

You will find it preinstalled with your new WordPress site, if it is not there, you can download Akismet from WordPress plugin repository for free.

3. Alexa

A web analytics tool often referred to when comparing websites against one another. It provides ranking and information on traffic, audience demographics, and inbound links.

Alexa is developed and offered by Amazon and you can get Alexa stats of your blog here.

4. Algorithm

The formula that determines how one of your pages or posts ranks within a search engine’s search results. Mostly used for the Goggle’s Algorithm updates.

5. Alt Attribute

Alt Attribute, one of the most important blogging terms used to optimize your blog post for search engines.

The alt attribute within HTML or XML documents specifies the alternative text to be displayed when the elements can not be rendered on a page correctly.

It is used with the images in HTML and always recommended to be used as an alt text attribute with the img element. Alt Attribute is a recommended practice for SEO, read more about the same here.

6. Anchor Text

The clickable text in a hyperlink. The choice of words used in anchor text is important for search engine optimization. I have used the anchor text “here” in the next like for your reference.

Read more about Anchor Text here.

7. Audience

These are the people who read your blog, follow your tweets, like your Facebook page and share your content. The people who visit your blog or website.

8. Avatar

An avatar is a personalized graphical illustration that represents a user.

In the case of WordPress and Blogging, users create their unique profile on Gravatar (Globally Recognized Avatars) which offers default integration with WordPress and many other services.

Gravatar is also a developed and managed by The AUTOMATTIC Team.

9. Backlinks

Links that point from one website to another.

A very important blogging term and a famous method to improve the ranking of your blog in the search engine, read more about it here.

10. Bandwidth

The amount of traffic and data that is allowed to occur between your website and the internet. Usually associated with web hosting packages.

11. Banner

A banner can refer to a blog header. It is also sometimes used as another name for a blog Ad.

A banner can be an image with information about a product that can be placed anywhere on the blog for advertisement purposes.

12. Blackhat SEO

Methods of improving a website’s ranking in search engines that are considered deceptive.

13. Blog

A type of website with a content called posts that are often presented in reverse chronological order. Visitors can usually leave comments on posts.

14. Blogger

A person who owns and/or manage a blog. Also the name of a blogging platform owned by Google.

15. Blogosphere

The blogging community.

16. Blog roll

A collection of links on a blog, usually favorites as chosen by the blog’s owner/s.

17. Bookmark

To save a URL for visiting later.

18. Bounce Rate

Another most popular blogging term, usually used to evaluate the performance of your blog.

The percentage of people who arrived on your site and only viewed one page before leaving. It is an important factor to evaluate the performance of a blog.

The lower is better, read more about the bounce rate here.

19. Captcha

Letters and/or numbers you’re sometimes required to enter before submitting a comment, password or other data on a website, designed to ensure the response is created by a human and not a computer.

The functionality used to avoid bots and stop spamming. Read more captcha here.

20. Category

Each post in WordPress goes under a category. Categorization allows posts to be grouped with others of similar content and helps in the navigation of a site.

21. Child theme

A child theme is a theme that inherits the functions of another theme (a parent theme) and allows you to modify it.

22. Click-through Rate (CTR)

The number of times an Ad is clicked on presented as a percentage of the number of impressions it receives, read more here.

23. Cloaked links

Link cloaking is a method to redirect a custom link to an original link.

These are affiliate links that have been converted into a different-looking link (eg: yourblogname.com/recommends/shopname) for reasons including ease of listing or sharing, tracking clicks, or to simply make them look less like an affiliate link.

Cloaked links is another popular blogging term used during the integration of Affiliate links in your blog posts. Learn how to cloak affiliate links here.

24. CMS – Content Management System

Content Management System. Software that allows the creation, publishing, and management of a website’s content. A good example of CMS is WordPress.


The thoughts or feedback left by a blog’s readers in relation to a blog post. You can control and regulate comments by filters for language and content.

Comments can be queued for approval before they are visible on the web site. This is useful in dealing with spam comments.

26. Commission

Income an affiliate earns for generating a sale or lead for a merchant’s products or services.

27. Content

The content consists of text, images, or other information shared in posts.

A Content Management System easily allow the changes and content updates, rather than the structural or graphic design of a web site.

28. Conversion Rate

The percentage of visitors who convert visits or page views into some type of action, such as signing up for a newsletter, or purchasing a product.

Similar to the bounce rate, the conversion rate is also an important blogging term used to evaluate your site performance.

29. Contextual Advertising

Advertisements that display on a website based on a visitor’s search history or demographic profile and/or based on other criteria(s).

30. Cookies

Small text files stored on a computer, designed to save information on a user’s computer for a blog or website to retrieve later (such as login details).

31. cPanel

A cPanel also know as Control Panel is a popular web-based administration tool that many hosting providers provide to allow users to configure their own accounts using an easy-to-use interface.

32. CPC – Cost Per Click

Cost Per Click, the amount you may earn each time a visitor clicks on an ad displayed on your blog. The amount is determined by the advertiser.

33. CSS – Cascading Style Sheets

Cascading Style Sheets. This is a W3C open standard programming language for specifying how a web page is presented.

It allows web designers to create formatting and layout for a web site independently of its content.

34. Dashboard

Admin area of your blog where posts are created, comments are moderated and so on.

35. Default theme

Every installation of WordPress has a default theme. The default theme is sometimes called the fallback theme, because if the active theme is, for some reason, lost or deleted, WordPress will fallback to using the default theme.

36. DIY

Stands for Do It Yourself; a term used by many craft and decorating bloggers when creating tutorial-type posts.

37. Domain Name

A string of letters, numbers and/or hyphens, separated by periods, that you type into your browser to visit a particular website.

38. Domain Name Registrar

An accredited organization that handles the registration of domain names like NameCheap, SiteGround, Bluehost, etc.

39. Draft

The draft post status is for WordPress posts which are saved, but as yet unpublished.

40. E-Book

A PDF document, sold or given away by bloggers either in return for money or as a tool to encourage visitors to sign up for a blog’s newsletter, liking a Facebook page or more.

41. Email Marketing

A form of direct marketing which uses email to communicate broadcast messages to its audience (also known as sending newsletters).

42. Embed

To place content from another website within your own blog’s post or page.

43. Favicon

Also known as a favorite icon, a favicon is a small symbol (usually adapted from a website’s logo) that appears in browser tabs, bookmarks.

44. Footer

The bottom area of your blog that usually contains a copyright notice and some widgets.

45. FTP

File Transfer Protocol. It is used to upload website files from your computer to your web server.

46. Geotargeting

Delivering different content to a reader or visitor based on their geographic location.

47. Gravatar

A global avatar. Uses an image associated with an e-mail address to show the author’s avatar (image) whenever they leave a comment with that address.

48. Gallery

Collection of images displayed within a blog post.

49. Google Adsense

A contextual advertising program created by Google.

50. Google Analytics

A free and powerful analytics tool created by Google.

51. Hashtag

A method of tagging a post within networks such as Twitter or Instagram so that viewers can see all tag related updates or images by other users.

52. Header

The top area of your blog that contains your blog’s logo.

53. Hosting Provider

A Hosting Provider is a company or organization which provides, usually for a fee, infrastructure for making information accessible via the web.

They provide you a server and space to host your website which can be accessed via the web. A few of them are SiteGround, Bluehost, Cloudways, etc.

54. HTML

Hyper Text Markup Language. A language that uses tags to describe the content of a website’s page.

55. Htaccess

Htaccesss or .htaccess – another one of the most essential blogging terms for blog optimization.

A file placed in the directory level of your website that allows for decentralized management of web server configuration.

56. Hyperlink

A linked image or text on a website or digital document that, when clicked, takes you to another page on the internet.

57. iFrame

A method of including one HTML page within another HTML page.

58. Impression

A view of a single item, whether it’s a page, or an ad, on your blog.

59. Inbound Link

A link on a blog or website that points to your blog or website.

60. Indexed

A web page that has been found by a search engine and included within its search results.

61. Internal Link

An internal link is a link that points to another section or page of the same website.

62. IP Address

A unique string of numbers that identifies every computer that’s connected to the internet.


Joint Photographic Expert’s Group. An image file format used to compress information within a photo or picture.

64. Keywords

Words that users enter into search engines to find a relevant page or pages. These words can also be used by bloggers within their posts to get traffic via search.

Keywords or Focused Keywords, one of the most popular blogging terms used to optimize your blog post to rank in search engine result for the particular word(s).

65. Keyword Stuffing

The practice of using too many (and sometimes irrelevant) keywords in posts or the blog’s HTML in an attempt to get traffic via search engines.

66. Keyword Research

The act of finding out which keywords, search-engine users are searching for, to find information. And then developing content that will address what users are looking for.

67. Landing Page

A dedicated page on a website created with the intention of converting visitors into sales leads or e-mail marketing subscribers for a particular product or email list.

68. Long-tail Keywords

A keyword phrase made up of at least three to five words. It is recommended to optimize your blog articles for Long-tail Keywords along with the Focused Keywords for better search rankings.

69. Meta

Meta has several meanings, but generally means information about.

In WordPress, meta usually refers to administrative type information. As described in Meta Tags in WordPress, meta is the HTML tag used to describe and define a web page to the outside world (search engines).

70. Navigation

A collection of text or image links that form a blog’s menu.

71. Newsletters

An e-mail communication tool used by bloggers to alert their subscribers of updates, important news, downloads or more.

72. Niche

A subset of a market. For example, a blogger could target the photography market with its content, but to specialize they could target the niche market of photography equipment.

73. Nofollow

The nofollow value is like a stop sign given to certain hyperlinks. Instructing some search engines that the link should not influence the targeted site’s ranking in search engine results.

It’s designed to help reduce spam, especially in blog comments.

74. Organic Search Results

Listings that appear on search engines results because their content is relevant to the searched word or phrase, unlike those results that appear due to being paid advertisements.

75. Outbound Link

This is a link that points to an external website or web page. Completely opposite to the blogging term “Inbound Link” we discussed earlier.

76. Page

A static page within a blog that does not form part of the blogging content e.g. an “about” or “contact” page.

77. PageRank

An algorithm used by Google to rank websites in their search engine results.

78. Page View

One of the important blogging terms to analyse the site traffic. The loading of a single HTML page on the internet. Also known as page impression.

79. Permalink

A permanent link to a specific article, document or forum entry, also treated as page URL.

80. PHP

Hypertext Preprocessor. A scripting language designed to be used with HTML to create dynamic pages.

81. Pingback

Also known as a trackback, a pingback is an automated notification that another blogger has linked to your post.

81. Platform

A blog platform is the software used to create and maintain a blog. A good example is WordPress.

82. Plugin

In WordPress, a plugin is a folder of files added to the blog in order to give it additional functionality or features.

83. PNG

Portable Network Graphics. An image files type that unlike JPG doesn’t lose quality when editing, but also doesn’t support animation as GIFs do.

84. Pop-ups

A form of online advertising displayed in a smaller window that appears upon visiting a site, or performing an action (such as submitting details).

May include an ad, encouragement to sign up for a newsletter or enter a competition.

85. Post

An article on a blog. Also known as blog post.

86. PPC – Pay Per Click

Pay Per Click. An advertising model in which the advertiser pays a blog owner each time their ad is clicked on the blog.

87. Redirect

To force a website browser from one URL to another.

88. Responsive Design

Refers to a blog theme or website layout that changes in response to the size of the screen or device it’s being viewed on.

89. RSS

Stands for Rich Site Summary (and also Really Simple Syndication). It’s a format (feed) for delivering website and blog content via an RSS reader or aggregator.

90. Robots.txt

A file on your web server that tells search engines which blog content they should ignore or read.

91. Self-hosted Blog

A blog that requires the owner to purchase their own hosting services in order to use it. WordPress.org blogs are self-hosted and WordPress.com blogs are not.

92. SEO

Search Engine Optimization. A very broad but one of the most important blogging terms after Blogging itself. SEO is a combination of techniques used to improve the visibility of a website within search results in order to increase site traffic.

93. SERP

Search Engines Results Page. The list of web pages returned by a search engine as a result of the word or phrase being searched for.

94. Shortcode

A short WordPress-specific code that can be used to quickly and easily embed pieces of content, files or objects.

95. Sidebar

A column used to display content on a blog, other than the post or page’s main content. For example, newsletter sign-up forms and advertisements.

96. Sitemap

 A list of pages on a website or blog that are accessible by visitors and search engines. Like a table of contents.

97. Slug

Keywords that describe a post or page (usually found in the title) and are used to form a URL.

98. Spam

Unsolicited advertising in the form of e-mails, blog comments, etc.

99. Sponsored Post

A blog post that’s paid by a sponsor. Usually written by the blogger in their tone and style, and approved by the sponsor.

100. Subscriber

A person who has chosen to stay updated on your latest blog posts via RSS or email newsletter.

101. Tag

A word or name that classifies a blog post similar to a category, though usually more specific.

102. Tagline

A short phrase or sentence, like a slogan, describing your blog. For example: “blogging made easy”.

103. Theme

Files that modify the way a blog is displayed, like a “skin”. It gives the blog that beautiful look.

104. Time On Site

The amount of time a visitor spends on your blog.

105. Trackback

A method of notifying a blogger that another blogger has written something about their blog post and linked to it.

106. Unique Visitors

A blogging term used majorly with analytic tools that represent the number of visitors who visited your site during a certain time frame. It differs from visits in that the visitor is only counted once.

107. URL

A Uniform Resource Locator (URL). The full address that identifies an exact location on the internet includes all the colons and slashes.

108. URL Shortener

A tool that creates a shortened version of a URL.

109. Users

In sites such as WordPress and Google Analytics, a user is a person who’s been given access to an account.

110. Viral

Content, such as posts, photos and videos, that is popular and quickly shared on the internet.

111. Webinar

An online seminar, workshop or presentation.

112. Weblog

A web log, also known as a blog.

113. Web Server

A computer containing software for hosting a website.

114. Widget

A tool or functionality, so that you can add custom content to your blog’s sidebar or any available widget area, such as a calendar, list of pages or archives menu. 

115. WordPress

An open-source (free) content management system, used to create customizable blogs and websites using themes and plugins.

116. WordPress Multisite

A WordPress mode that allows you to create a network of multiple WordPress sites that run on a single installation of WordPress.


Stands for What You See Is What You Get. This refers to what’s being displayed in your post editor corresponding with what appears when the post is published.

118. XHTML

Extensible HyperText Markup Language. Considered a “stricter” version of HTML.

119. XML

Extensible Markup Language. Designed to transport and store data, whereas HTML was designed to display data.

Hope you have found this ultimate list of blogging glossary useful. Have I missed any essential blogging terms you’re unsure of?

Please feel free to leave some ideas for other blogging terms you’d like to see defined or add your own definitions in the comments section. I would love to incorporate the same in the post.

Happy Blogging!

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