If you’ve ever wanted to give visitors a way to subscribe to your posts by email and, at the same time, use MailChimp to send the emails, this is a nice way to do it.
Create a MailChimp list to capture emails
The first thing you’ll to do is create a new MailChimp email list that you can use to gather emails from your readers and, later on, to send your campaigns.
If you do not have a MailChimp account yet, it’s easy to create one. They offer a decent free plan.
To create your new list, you can follow this short tutorial.
Setup your blog to capture emails
Next, you need to add a signup form on your blog. You could do this either by getting a HTML snippet from MailChimp and copy-pasting it either in your theme or in a text widget or, you can use the WPChimp plugin.
Create a RSS-driven email campaign
The last step is a little more involved. You will have to create a special MailChimp campaign that gets posts from your blog’s RSS feed and sends them to your email list.
Don’t worry if it seems a little complicated, you can follow yet another tutorial and you’ll have your RSS-driven campaign up in no time.
It may seem a little complicated and there might be other ways to let readers subscribe to your posts, but with MailChimp you get a better chance of your emails reaching the inbox, and you can track opens and click-throughs.